Your body of work is a history of field notes made accessible while getting done

Seth Godin just added the following page to his body of work:

Are you leaving behind an easily found trail of accomplishment?

Few people are interested in your resume any more. Plenty are interested in what you’ve done.

The second thing you’ll need to do is regularly note what you produce in a log or find some other way to keep track.

The first thing is more difficult: If the work you do isn’t worth collating and highlighting, you probably need to be doing better work.

With a honest perception of self, all you need to do is demonstrate your work while you are getting it done. This will do more for your business pursuit than any work of any ad agency can do for you today.



Now go visit Field Notes Brand. This is how you sell products now: Low-budget, heartbreaking stories.