Cheese. A Defense.

DDB Stockholm. Writer: Magnus Jakobsson

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Ray-Ban Legends, 1942 Lovers,
Agency: Marcel, Paris.

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Ray-Ban Legends, 1965 Miniskirt,
Agency: Marcel, Paris.

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Park Assist Technology from Volkswagen.
Agency: DDB, Sydney, Australia..

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Park Assist Technology from Volkswagen.
Agency: DDB, Sydney, Australia..

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265 words: A Cheeseburger talks back

Web ads as static as print ads

Way to go.

Sitting there motionless with no distraction for the reader interested in an article, that’s what web ads must come to behave like.

Sitting motionless waiting for discovery is an behaviour people can approve of and will be grateful for.

A young radical would do just that and oppose the nauseating noise we are surrounded by.

 

And no, I am not mistaking motion for dynamism. The best design disolves into behaviour.

Good behaviour on part of the advertiser is to trust a good ad being discovered just as a good product will be discovered.