The customer is not a moron, she is one of us
Mommy bloggers were first to own the social media space. Women also seem to dominate mobile, the vastest growing media market.
Be it for the physical advantage of delicate fingers operating the miniature buttons of mobile devices or the psychological advantage of being better aligned with their inner self while more open and honest about earthly realities.
So yes, consumer insight is key to integrated marketing.
Exclusive focus on making marketing more relevant to household purchase makers is competitive advantage.
Clients agreed, with marketers like Citibank Women & Co., TD Ameritrade, Post cereals and Bag Borrow or Steal enlisting the 12-person shop.
Ammirati Puris Lintas Ana Andjelic Bag Borrow Cindy Gallop Citibank Women & Co. consumer insight first to market Gay Gaddis household purchase makers Integrated Marketing Kristi Faulkner mobile media Mommy bloggers Post cereals Sandy Sabean Steal TD Ameritrade