accreditation first

Das Projekt war eine intime, gemeinschaftliche Anstrengung zwischen Wolff Olins, des Uber Markenelebnis Teams und der MCKL Schriftenherstellung.

The project was an intimate collaborative effort between Wolff Olins, the Uber Brand Experience Team, and MCKL Type foundry.

Uber Unternehmensidentität

Excerpt from the corporate identity presentation.

Uber bewegen

Uber move

With enormous effort and an impressive presentation, the design office Wolff Olins has changed the all caps Uber mark to mixed letters.

UBER in capital letters was the result of a redesign conducted only two years ago.

Striking idea to take accreditation first (see image at top).

Have a look for yourself:

View presentation