Main thing you're having fun.





“Where’s the fun?”

Main thing you're having fun.

Millenials are cautiously introduced to the idea behind fun.





Media Markt consumer electronics

Hirschen Group, Munich

Where’s the fun?
After the festivities around the world soccer series had finally died down, German consensus decided it’s time to end the party. No more Spaßgesellschaft!

Until recently, when Media Markt’s campaign finally picked up on some of the secrets of consumer behaviour.

—You’re not banging on the girls with your muscle car. You’re scrolling your nags around the neighborhood in a McLaren scroller.

—Now it’s herbal tea instead of beer.

—In residential areas with a 30 miles speed limit, you won’t go faster than 30 miles per hour.



Where’s the fun?