source: EPA


dronestagram via


With James Bridle, waving at the machines falls short when it comes to drones

Bridle has been posting images of the locations of drone strikes to the photo-sharing site instagram for a few weeks now. Making these locations a little bit more visible, bringing them closer.

While waving at the machines is a fun thing to ask marketers, particularly in showing empathy for spambots and all things internet, no one in their right mind, will want to ever wave at an approaching drone.

As this is outside my scope and we are leaving the green fields of modern day marketing, and getting into serious matter and questions raised about transparency and legality, I like to pass you on to James Bridle here, here and here.