Saxony tourism advertising

“Ticket to ride”,
sweet DIY detail from the tourism promotion for former East-German Saxony.

“Ticket to ride”,
sweet DIY detail from the ad for former East-German Saxony.

Current winter campaign Saxony’s tourism board.


Lily (Rosalie Neumeister) is leaving home in the holiday rush. She takes the train on her own to castle Moritzburg where she goes ice scating and gets to see the winter exhibition “Three hazelnuts for Mud Ella” (three wishes for Cinderella) currently taking place. The folk tale embodying a myth-element of unjust oppression and triumphant reward, famously known or experienced as Cinderella story.

A story of curiously strong relevance around the world and just right in the admonition to reflection, approaching Christmas.