“Welcome to the wake” gets tired easily
German Fritz-Kola coffein soda print campaign with another wake-up call
“Don’t try and be me” is what I recall from my youth merketing experience.
With all the love in the world for black and white drawings similar to copperplate engravings, this Fritz-Kola ad campaign is an improvement over its horrible predecessor, but gets tired easily.
If you are like me, you abhor being browbeat by a brand. We’ve been told (bad) behavior by a brand once too much. No?
Geez, I can’t let you go into the weekend like this and need to come up with something more agreeable now.
Anja Janotta Fabian Müller Fritz-Kola Rocket & Wink