Super Bowl 2020
Heinz Ketchup Super Bowl 2020

Porsche had good reasons for its return after 23 years. The launch of the first e-vehicle with the Taycan for this gasoline performance brand demands a broad audience. Porsche’s last appearance was in 1997.

Super Bowl ads are better deployed not so much to advertise a product, but to launch a campaign, a new narrative or otherwise attempt to change perceptions about a company.

Deb Gabor, founder of Sol Marketing

None of which holds true for Heinz Tomato Ketchup.

Same old, same old.

Welcome back, old friend

What’s with Heinz? Did they just want to give the new decade a hello, or facilitate familiarity for an alienating America with an attitude of estrangement and rejection?