Successful marketing has recently taught us, that its not our thinking that changes what we do, it’s what we do that changes our thinking.
The seven new laws for a world gone digital.
By Ajaz Ahmed and Stefan Olander.
17 years after Nicholas Negroponte published ‘Being Digital’, a marketing book is available starting today with much of the same intention.
It was written with decision makers of big brands in mind.
No step by step instructions are being offered.
It is meant to change the mindsets and direction our thinking is taking in accordance with circumstances.
here starting today.
Via Gabriel Beltrone.
Ajaz Ahmed Akqa being digital Gabriel Beltrone marketing book NIcholas Negroponte Nike non-ficiton Stefan Olander Velocity