Ballarina is the title of the book by New York photographer and author Bob Carey and narrator Amy Arbus with 61 photographs, that were initially meant to help uplift Bob’s wife Linda during treatment.
She was diagnosed with cancer in 2003 and again in 2006.
You can order the book ($50) and / or individual post cards ($5) and support the Carey Foundation directly.
Indirect support for the Carey Foundation’s mission to provide financial support to women diagnosed with breast cancer, survivors, and their family members comes from abroad.
With the launch of a national campaign, the German Telekom and Hamburg’s DDB Tribal aim at picking up on the viral success with their discovery of tenor Paul Potts from five years ago.
Pink is the new black
Incidentally German fashion designer Wolfgang Joop claimed on German television yesterday, that pink is the new black, indicating that anomaly is the new normal.
I really want to know what exactly is normal today?
Normal is the characteristic to be regarded as common, usual.
Today it seems common practice to combine business with social goodness when campaigning.
To reach business goals with aid of organised social goodness is regarded as normal and best practice by trusted brands. Next up are lesser known brands inverting the process by placing the product behind the message of social goodness. My topic for tomorrow’s entry.
Ballarina photo book DDB Tribal Deutsche Telekom Economics and social obligation Paul & Linda Carey photography pink is the new black social goodness Tutu Project Tutu Tuesday