10 Second Bionade ad

German soda brand Bionade introduces 2 of it’s bio lemonades from the past year as new. Which supposedly is prohibited by law. By replacing the last letter for the German word for new — “Neu” to “Noi” — the issue is solved. Both words are pronounced alike.

Aside from a somewhat twisted approach the commercial only gets in the way of what viewers want to see for 10 seconds.