With a new strategy on its way to fight notorious unreliability, Deutsche Bahn (German rail) feels empowered and aims to regain lost confidence with commuters symbolically with a trusted pop icon. Thereby the ad demonstrates Germany to be a happy go lucky, outgoing, dancing in the streets la-la-land. Symbolically that is. A world wide reception the country has continued to gain ever since the pre-term parliamentary elections of its first ever ‘chancellorette’ in 2005 and a high life witnessed around the world when Germany won the world soccer championships in 2006.
Only a while ago a deconstruction of German seriousness, such irrational unreasonableness would have caused raised eyebrows, even outrage. Considering severity to be at the core of German culture and romanticism, it would have been detected an abnormality. Truth is, after the passing of Motörhead frontman Lemmy Kilmister, only one can be trusted, the man commonly seen with a naked upper torso, and former singer of the Stooges1, Iggy Pop.
What Iggy Pop delivers with Oneohtrix Point Never, the pure and the damned for the thriller trailer „Good Time”, was experimental or too much of a reminder of Johnny Cash’s late-in-life collaborations with Rick Rubin, particularly his instant-classic cover of Nine Inch Nails’ “Hurt.” (Daniel Martin-McCormick). It doesn’t quite rivet. Refreshing in contrast, what I perceived as the new rise of punk for an afternoon. Even Munich’s start-up-wonder Peter Wacha alias Upstart has has found favour in the term “New Punk”. In Seattles music mag The Stranger, I learned about the reunion of the punk band Chawbreakers, soon to be performing life at Portland’s Crystal Ballroom after being missed for 20 by their sobbing fans. New punk in midst of wide spread EMO tendencies may be categorized as pop-punk, rickety twee-punk, or more factual as post-punk, and my cursor slides into Bristol’s Idles “Joy As An Act Of Resistance”, which presents me a pointer to finally publish the beta version of Beat Balla Balla, an ambition to release a follow-up to a surprisingly successful Munich Punk sampler some 37 years ago, exceeding my intellectual skills and is way over my head.
Simultaneous to German Rail’s airing of their commercial featuring Iggy Pop and his song Passenger, the beat of his ‘Lust for Life’ is being aired in a German Persil detergent commercial.
Whatch Iggy Pop recreate “Andy Warhol eats a hamburger”
Deutsche Bahn Iggy Pop