Toyota thin ice

Thin Ice tvc by Toyota is based on a true story.

“Life is not difficult, it goes fast…” [1. Songtext excerpt from Munichn band Freiwillige Selbstkontrolle (FSK)]
A defining header and a fine thing to keep in mind.


This is to say that in life things do come easy but in unexpected ways.

That’s the real story behind the Toyota ad featuring Ashley Wagner. A figure skater who overcame the traumatic effects of six concussions, to win an Olympic medal.

No far fetch for added resonance to an automotive brand—Ashley Wagner is an athlete with Team Toyota and remains the brand’s ambassador. The beauty of this ad springs from the true story behind.

“Every day is a chance to chase my dream. But life on the ice is a dance. A balancing act on the edge of my blade,” she says.

An ambassador for Toyota’s ad campaign designed by Saatchi & Saatchi, and Dentsu, the figure skater WINS when she narrowly missed the medal.

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