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Word of Mouth Is The Best Medium of All (Bill Bernbach)
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Mobile First

Mobile First. Credits.




Jamie Turner’s deck #4 of 50, eventually does the best job illustrating what “Mobile First” means for every single entrepreneur, businesses, politics and education.


There are 6.8 Billion people on the planet.

4 Billionen of them use a mobile phone.

Only 3.5 Billion of them use a toothbrush.


“91% of adults have their phone within arm’s reach 24/7. 25% of Americans use only mobile devices to access the internet. There are 5x as many cellphones in the world as there are PCs.”

Design no longer gets done on a desktop, design is done for mobile first – and even better so – right on a mobile device.

The more you commit to designing right on your mobile device, the more productive you’ll be in connecting beings and brands with their critical mass coming in reach.

With the increase in simplicity forced upon us, sharpness increases in defining the boundaries of communication.

Let’s get our design industry excited and welcome the trend coined by artist-architect Le Corbusier of less is more. Countries that have missed out on much of the industrial revolution may profit since they are well adjusted to doing more with less.