The winter of our discontent

Source: Only dead fish



If you read one thing from this week… read this great post from Isobar Chief Strategy Officer (and friend of ODF) Patricia McDonald. The post builds on ones from the first few weeks of this year from Mel Exon, Andy Whitlock, Toby Barnes (and also Alexis Madrigal’s piece on The Year the Stream Crested) that all talked about the need to take a step back from the continually running, never ending streams of content. Pat talks about how ‘the revolution has paused’. The reliable gentleman from London who continuously keeps me interested and who these lines are from has a mind of his own.




stop chasing ideas and return with insights






solid backing