“the Village-Phone promotion”
When the ring of the village square telephone drowns out the sound of cow-bells, it might very well be a promotion stunt that reminds us marketing practitioners how good design disolves into behavior.
Drop everything and bolt to answer the telephone.[maxbutton id=”83″]
@Graubunden Adweek David Gianatasio Gareth Kay idea that does Jung von Matt/Limmat Switzerland Village-Phone promotion