It was a daring plan: Klaus-Günter Jacobi helped his best friend flee East Germany by smuggling him across the Berlin Wall – the barrier that divided a city and a country – in a modified BMW Isetta. You can read his incredible story here.
Why story-telling is okay in this case, but a distraction from brand values in other cases, wasting people’s time? The small escape contributes to the brand’s history and values. Others often add story-telling as an added level without correspondence to the brand values or history.BMW Isetta escape Klaus-Günter Jacobi