The grace of email and newsletters

To your exoneration

The energy that was once put into blogging has now shifted to email. Remember though that email is inherent to websites in form of newsletters and their subscription technology. Websites and newsletters remain an efficient and effective media for your business idea.

Craig Mod

Ideal when you can’t rely on funds and have a new business idea at hand for which you don’t want investors to be involved. To allow for longlasting brand building you will have to be the owner of your promotion measures:

Owned nedia
Owned nedia
Paid media
Paid media
Earned media
Earned media


Email: The oldest networked publishing platform and very first power app still in existance after 48 years

I get many more newsletters than there is time for visiting all those interesting websites. The beauty of getting these emails? I have subscribed to receive them, I am interested in their topic and keep an eye on what I am interested in at my very convenience. I also subscribe to newsletters of brands and beings, I have a dislike for. I keep an eye on what is opposed to my personal taste or what I feel are great competitors.

Creation and consumption don’t happen in the same space. Creation: When I write a post (that will automatically be sent to a list of subscribers), I am on my own, I write up whatever is on my mind that I find of value to be shared. Even when it’s merely a pointer to an article I find valuable, it’s something I full-heartedly recommend to be worth of the readers time. Consumption: I can rely on my reader’s consent when they subscribe to my list(s). I can only assume that they entrust me with their email address since they are interested in me as a person worth their attention. It’s my being and brand they want to connect with rather than the article (of which they don’t know it’s particular topic when signing up).

It’s much closer to a one on one connection than the sketchy push of a follow-me button in social media. This may sound a bit strange when you read this, but there is more intimacy happening between a being or brand sending the email and the reader of the email than in digital connections otherwise.

That is what I perceive as the beauty of emails and newsletters. A thought that never appeared to me while I spent years of my career at high profile direct response agencies

Use social media to drive traffic to your site and as an important channel for your branding.