The force is with small

Netherland’s Triodos Bank makes elegant use of the transformations discourse in an attempt to regain public trust with adverts of what should be considered normal.

While in fact Triodos Bank encourages pivoting everything we thought we knew and turning our belief system upside down. Director Bram Schow (hazazaH) has succeeded in making this re-education effort run smooth in a rather British cool, calm, collected – or American laid back fashion, as if it was the most normal thing to be happening around the globe.

Whilst in fact, we are encouraged to engage in the revaluation of all values if not in its reversal in a very individual, personal way.

Hence Dawn is a fitting name of Triodos’ agency of record in Amsterdam.