I allowed myself the diversion by the indignation about Disney’s ‘Frozen’, I missed watching and its trailers are now causing silent rejoicing, about the cgi animators’ gifted observation abilities and the ever more sophisticated technologies being used.
The charming, female pace of the ice queen Elsa in Disney’s family epic ‘Frozen’ disconcerts the compatriots. The steadily increasing ability of observation and raised level of awareness, that is incubated by the web, is both pleasing and reassuring. An indicator how brand building must become more responsive for these new, yet genuinely analogue customs, that of trained observation skills by the public.
Branding is no longer dominated by manipulating a few static images, but by public investigation of your brand’s movement reflected by the web in real time (DIY real time chronicle) and you’re on the safe side if your brand movement are as alluring as Elsa’s sexy walk.
Until German television station have discoverd a new business model or global distribution system, quality tv won’t have the budget to exercise high concept film productions and make them available to local teams. For now it’s let go and buy from Scandinavian and American tv.
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