I get the impression, that tabloids want bad to happen for good:
In Germany, Bild is reporting that New Yorkers would feel fury rather than relief, which I doubt to be true for New Yorkers, who did not even have to reschedule their Sunday brunch plans due to hurricane Irene’s downscaling to a tropical storm
Bernice Yeung in his well observed FirstPost article, ventures that the storm didn’t feel over-hyped for the 18 people who, as of Sunday afternoon, had died in Irene-related accidents, or the 60-plus people who had to be rescued from flooded areas of Queens.
Great tweet too from singer-songwriter Brad Walsh: “Like many young women before her, Irene came to NYC hoping to be as big as she was back in Carolina, only to be ridiculed by the locals.”
I was interested if any insurance company’s marketing plan had the likely, ever reoccuring event of a great storm incorporated. State Farm does and it’s no wonder one comes across active brands when least expected:
active brand Bernice Yeung better sorry than safe? Bild Boston Brad Walsh FirstPost. Hurricane Irene Instagram insurance marketing leocasado New York State Farm tabloid papers thank you Irene for being not so mean