Lower your weapons.
You will be met.
You have arrived at terminus.
It’s March 30th, my 58th birthday and there is evidence, that life goes on, me included now the opportunity arises, has become publicly available and all tools are in place.
Magnificent. Internal joy.
Thank you all for wishing me well and stunning gifts. However the excitement is not only due to my birthday, but the experience of basic innovation being introduced as a conclusion of the first 25 internet years. And not as you might fear of yet another asshole strategist knocking your door down with a sensational new buzzword or industry news of groundbreaking change breathing up your neck demanding you to change your ways.
Updates happen automatically and consistently without you taking note. Basic innovations are a rare breed and require tradition to have taken place.
What is happening right now, is the introduction of basic innovation of greater magnitude and a potential to change the balance of large companies and institutions with equal opportunity for small businesses and family businesses. How so?
It is this time, when proven and tried best business practices are consolidated and have begun to grow patina – new traditions become dependable and transform into a universal solution for politics, economics, society and education. In this order.
An ingenious solution with potential for improved equal opportunities, depending on what people want from their government.
Particularly suitably for Germany with its resettled service desert in digital and in respect of what Europe expects from Germany and for the Euro.
If thus the middle class should make up the economical backbone while large multi-national companies and record-breakers in exporting goods are meant, then I have a surprise for you.
The revival of the middle class and family owned businesses from own strength now that tested and tried tools are readily available from the shelves to any one at affordable cost.
In my life this is the fourth time, I start from scratch and the third time bottom up with no spare change in my pockets. The time it takes from pavement to penthouse has exponentially increased with age. Patience is a virtue and development your best friend.
On it goes without advertising and its often steep investment. People always find out about a product or service that doesn’t suck and spread the word.
Now you can go ahead and center all focus and resources on creating a product or service that won’t suck and take on your communication in-house. What mommy bloggers can do your company can do too. 25 years ago when the internet got started, Bill Bernbach famously said:
@gapingvoid Bill Bernbach birthday damiy business Hugh McLeod middle class no advertising TERMINUS; the Walking Dead WOM You have arrived