Public traffic safety message

Road safety campaign by Scholz+Friends, Berlin, Bluefilm Production. Directed by Tommi Berté.

Stay cool, calm, collected when in traffic—that is what this new ad from a German road safety campaign is telling you. Breathe, take your time, shift into a lower gear and “take your foot off the gas”.

Ironically this spot may be the last thought that runs through your mind, when in a fatal traffic accident.

Alas, how can a campaign promoting moderation in traffic behavior, disolve into behavior when the consequence would have to be as radical and intolerable as the general survival strategy to “get out of the car” for good?

See also this print ad from the same campaign “You die more than just your life”.