Easier done than said
This panel is not about re-educating our industry much further, but to first refocus on a solution that has long been brought to the conversation and that will help our industry’s issues get resolved more immediately. I trust it to be a universal yet very pragmatic solution -it more specifically- is a set of instructions, demonstrating work out there already, that will help our industry instantly by providing orientation by design.
Classic Art Directors do excellent work once they get to know what is required and can get their hands around what needs be done to return the magic.
You lovely people have already discovered, that it’s not our thinking that changes our doing but that it’s our doing that changes our thinking.
As an industry, let us now put our money where our mouth is and get the industry involved in solving their issues on their own. In providing a platform that aggregates practical samples of work with proof of return on investment and focus on a unique solution that likely prove to be universal in bringing the magic back to our ad industry.
My daughters handed me a drawing years ago with the words: “Less talk. More rock.” I honor my daughters for being right in the first place.
- What can we do to get our ad industry involved in their own issue resolving?
- What is the big issue?
- How SXSW visitors can help get our industry involved?
- Can panelists and thought leaders go on with their conversation after that?
- Will we get paid?
Be so kind as to let me know how you feel about getting our industry involved in their own issue resolving. Please enter questions you may have for me in the comments field below. It will greatly help sharpen my presentation, thank you much.
ad industry Ana Andjelic classic art directors demonstration enough said get your hands around help bring the magic back ideas that do involving the ad industry it has become imperative it may just work just do it late but great entry less talk more rock long tail long tail no more re-focus on solution set re-focus on what we got SXSW 2012 take note transformation universal program