Hi-Lo, Hudson Bay Axe $255


“I feel like I’m a Frankenstein of both the overnight and slow-growth models. I took an axe that was made by someone else, and I just painted the handle. The hard part was selling it and developing a catalogue and world around that one painted, simple axe. It was done overnight in a way. I had no business plan when I started. I literally painted 12 axes, photographed them, and two or three weeks later, I built an e-commerce site, and they were up for sale online. That’s pretty fast.”

Peter Buchanan-Smith


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