Squarespace has a fantastic new website. It demonstrates efficiently and elegantly, how anyone with anything on their mind, can now go to market with what’s on their mind just as efficiently and elegantly.
The lines between static website and dynamic blog are blurred as much as those between big screen websites and mobile.
Each incentive in the slider is accompanied by a case study of businesses to have accomplished something with Squarespace. A punch in the face of the many content management systems and online agencies that are still selling static websites as dynamic.
Create your own idea
As children we know exactly what we want and even more so did we know what we don’t want.
Life is best with an inheritance, liberating from all doing and social obligations.
Everyone else needs an idea, a playground or clean slate to define themselves and experience joy on their way to world domination (Hugh MacLeod). The pressure however comes from within (Justin Townsend).
Create your own canvas
Since the pressure comes from within and because you are self-motivated, you will want to define your own canvas, the field or playground you find worthwhile busying yourself with between meals.
Know your category. It helps to color in and have a complete picture of what you are about to bring to market and publish with Squarespace.
Create your own story
Today everyone, all over the world can start their own business and document its chronicle themselves, rather than delegating responsibility to the trusteeship of an ad agency.
Apart from the daily business the entrepreneurs can win over the confidence of their customers and continually create new meaning for the developing brand.
Your product is responsible for earned respect but a becoming product documentation will help.
The new Squarespace site documents much of this and serves as a best practice showcase for your endeavor.
Create your own brand
Rarely does a start up know exactly what their unique selling proportion (USP) may be, let alone how to put it in words.
Instead of having to consult your developer or agency for every small adjustment or change you will use your own words and get used to using your words, which is exactly what got you as far as setting up your business in the first place.
Create your own space
Successful new business models have created their own space, each following a hunch and placing a bet and where built by accident.
In my observation banks were first to undestand the virtual nature of business and ideas and how to scale and sytemize – much to everyone else’s chagrin and disadvantage. They are the true winners in all this.
Now create your very own eco system.
Create your own store
The conventional shopping, buying, owning cycle and the needed communication to make it resonate:
- How do I get my product talked about?
- How to I get people to trust me and my product?
- How to make an immediate solution to people’s issues always accessable?
Create your own voice
You used your own words to get your business this far and have convinced stakeholders to believe in you and your idea, why would you now want to delegate your voice to a third party? Use your own words to grow your business and stay tuned to what people are saying. Keep fine tuning your voice accordingly.
Squarespace Ireland: Announcing Our First International Office http://t.co/Lh6EoAdNDw
— Squarespace (@Squarespace) May 1, 2013