“¡SÓLO PARA MEXICANOS!”

Para comprobar que el Nuevo #MangoHabaneroKing 🍔👑es sólo para Mexicanos fuimos a Cancún y se lo hicimos probar a los gringos. Ésto fue lo que pasó… 🔥🤯🤬

“Only for Mexicans”, was assembled with 💯-percent real footage of US tourists in Cancun tasting the Mango Habanero King by agency We Believers.

Not too many marketers have used humor to wade into the occasionally volatile discussion around Mexico and America. Airline Aeroméxico’s “DNA Discounts” campaign from agency Ogilvy found U.S. residents who didn’t have much nice to say about Mexico, then used DNA tests to reveal the Americans were part Mexican.

David Griner, Adweek