I no doubt deserved my enemies, but I don't believe I deserved my friends. -Walt Witman
I no doubt deserved my enemies, but I don’t believe I deserved my friends. -Walt Witman

Global campaign features users from 13 countries

As a part of the campaign, Snapchat connected with various friend-duos from 13 countries, each with a unique tale of their friendship journey. The videos capture their honest, intimate idiosyncrasies and unfiltered but relatable dynamics of these diverse sets of friends including a pair who have been lifelong friends, another a long-distance couple, and even one mother-daughter duo. Featuring Snapchat users from a good dozen of countries.

Source

You can watch their Snapchat Friendship journeys (India campaign) here: Ruchi & Sanabh, Zara & Prakriti, Ronit & Tanisha