Not giving a damn

Summer is here.
The “Whatever’s Comfortable” campaign (from last summer), much like the Southern Comfort brand, was created to celebrate and inspire the awesome attitude of people who are completely comfortable with themselves. In “Beach”, we are captivated by a man who owns his self-comfortableness so completely as he walks casually down the beach. This guy is owning it.

View credits Wieden+Kennedy, New York / Ads of the world.

See ads and another film, set in everyday life – by Tim Nudd.