Design your life by Leo Burnett, Chicago. Via Adweek.

Royals take precautions to don’t let them be misunderstood.


Sweet: Samsung tvc by Leo Burnett, Chicago.



Except they don’t seem to have a clue what the song is actually about. “They reflect on their current situation by singing Lorde’s breakout hit “Royals,” a song about overcoming her own humble beginnings.” That is no where near what the song is about… “‘Royals’ is about rejecting the ostentatious displays of materialism that dominate much of popular music and finding happiness in everyday teenage life.” – Lorde, interview from The Huffington Post (July 2013).


Read on.