Design your life by Leo Burnett, Chicago. Via Adweek.

Royals take precautions to don’t let them be misunderstood.


Sweet: Samsung tvc by Leo Burnett, Chicago.



Except they don’t seem to have a clue what the song is actually about. “They reflect on their current situation by singing Lorde’s breakout hit “Royals,” a song about overcoming her own humble beginnings.” That is no where near what the song is about… “‘Royals’ is about´╗┐ rejecting the ostentatious displays of materialism that dominate much of popular music and finding happiness in everyday teenage life.” – Lorde, interview from The Huffington Post (July 2013).


Read on.