Bildschirmfoto aus Milka Werbung Anfang 2020.

Once upon a time, Wieden+Kennedy Amsterdam created a tender fairy-tale campaign for Mondelez’s Milka chocolate brand. I can’t believe that the above ad could possibly be by W+K. Aren’t they also handling Dairy products and wildlife conservation don’t taste better together. Or have W+K succumb to the sweet temptation of satire or cynicism. I don’t think so. The purple chocolate in one hand and ‘The End of Evolution’1 in the other. I don’t think so.

  1. Should the extermination of species and overpopulation progress, life on earth will become impossible. The German scientists Matthias Glaubrecht explains in great detail in his new book. []