dress up like your postman

source: Gawker


The U.S. Postal Service is in the red with $1.3 Billion in this years first quarter

What to do?

Cancel unprofitalbe delivery on Saturdays and in this instance only, a cobbler shouldn’t stick to his last and create new meaning for the brand.

A good practice to continue with continuously.


"Rain, heat and snow"

Tim Bell delivering mail in snow blizzard last Saturday. Source: Yahoo.



Dress up like the postman

USPS puts its 238 years of experience with all kinds of weather conditions to the test with its high end fashion clothes. The clothes are being introduced at the New York garment district and become widely available in 2014.



USPS website.