City Hall subway station NYC

Porsche is the world’s most profitable car company by proportions. In 1993 the company didn’t see a light at the end of the tunnel with DM 240 Mio losses. In 2004 yet another door jumped open and the annual balance was saved

City Hall subway station NYC


NY City Hall subway station


Porsche Boxter




In the mid 90’s it was the Boxter and in the new century the Cayenne.

Each time the product created new meaning for the brand with buyers in the US and China.

What helped the businesses become profitable?

The product.

What is the product best known for?



Porsche’ website demonstrates clumsiness with non-automotive design.