Outdoor advertisement created by Fire, Brazil for Fire Marketing e Comunicação.within the category: Agency Self-Promo.
Outdoor advertisement created by Fire, Brazil for Fire Marketing e Comunicação.within the category: Agency Self-Promo.

Outdoor advertisement created by Fire, Brazil for Fire Marketing e Comunicação.within the category: Agency Self-Promo.
Outdoor advertisement created by Fire, Brazil for Fire Marketing e Comunicação.within the category: Agency Self-Promo.

Outdoor advertisement created by Fire, Brazil for Fire Marketing e Comunicação.within the category: Agency Self-Promo.

Local foothold first after that mobile first

A good enough offer, be it product or service goes around comes around

Out of home is increasingly important in advertising with life taking place on the streets of the modern, vertically built megacities.

Now that Google & Co. have proven, that an in-demand product can spread around the world without much if any advertising, isn’t it time to be more consumed by your (retail) businesses physical condition? Your local foothold?

In reverse, the successes of Google & Co. may even indicate that products and services you come to know through television or banner ads may not be such great products in the first place since word hasn’t gotten around, no?

Think of street food in China’s megacities – or how instantly word of mouth spreads and people flock to a particular store in your neighborhood while others are being shunned.

For the pedestrian, the increasing number of walkers, posters, stickers on traffic light pillars, tear-off flyers and the likes below-the-line adverts will soon become respected classic advertising and present a source for information and inspiration.

Image source: Ads of the World