Contract for the web

A global plan of action to make our online world safe and empowering for everyone

Half of the world’s population still can’t get online. For the other half, the web’s benefits come with too many unacceptable risks: to our privacy, our democracy, our health and our security.

Now, for the first time ever, we have a global plan of action — the Contract for the Web — created by experts and citizens from across the world to halt the increasing misuse of the web and ensure it is protected as a force for good.

The Contract lays out a vision for the web we want and provides a roadmap for the policies and actions we need to get there. It sets concrete actions that governments, companies and individual web users can — and must — take to build a web that works for all humanity.

The best way to change the priorities and actions of those in power is to speak up and demand that change. So be part of the Contract for the Web and join the fight for the web we want.

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Let’s unsmoke the world, one match at a time

digital campaign

Swipe left on smoking”, that what tobacco giant Phillip Morris tells singles on Tinder, the dating app in it’s November campaign. That’s how singles navigate to the next prospective romance. Swipe right means a match. A very clean and clear campaign responsive to the shrinking attention span launched in South Africa by Havas Switzerland. Well done.

Source: Ads of the World

Advertisement

lesss.co took on the name of the founder & operator
Branding by way of web

Fake views

Integrated marketing for the forthcoming British elections
Operation Black Vote Fake Views ©Saatchi & Saatchi London, UK

The online film also highlights some of the controversial words uttered by politicians, with quotes containing controversial views and statements from politicians that insensitively address issues of race, religion, women, sexuality and climate change. These quotes are brought to life by actors in real-life environments such as bars and restaurants, with the film capturing the stunned reactions of their friends. ©Saatchi & Saatchi London.

Operation Black Vote Fake Views ©Saatchi & Saatchi London, UK
“Feminists are now among the most obnoxious Bigots.”
Copywriter Marcus Petterson ©Saatchi & Saatchi London uses real quotes from real politicians.
Operation Black Vote Fake Views ©Saatchi & Saatchi London, UK
“It’s not about being black or a funny tinge.”
Copywriter Marcus Petterson ©Saatchi & Saatchi London uses real quotes from real politicians.
Operation Black Vote Fake Views ©Saatchi & Saatchi London, UK
“A good wife doesn’t disagree with her master in public.”
Copywriter Marcus Petterson ©Saatchi & Saatchi London uses real quotes from real politicians.

The forthcoming election is broadly seen as one of the most important political events in generations. The campaign’s central message is that if BAME communities and young people, in general, do not register to vote, others with often controversial views, will speak for them.

Make someone’s holiday

Holiday ads
Apple's 2019 Weihnachtsfestwerbung mit einer rührenden Geschichte.

Apple’s 2019 holiday ad surprises with a touching story
Apple (Source: Adweek)

Make someone's Holiday

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