Young Americans

©Todd Alcott Graphics David Bowie "Young Americans" Pulp Novel Mashup Print
Do you remember your President Nixon?
Do you remember the bills you had to pay?
Or even yesterday?

Nice play on word-of-mouth for this gingival grooming gel.

With a few symbols borrowed from the hipster movement, the band appears more responsive toward the next generation.
Parodont Zahnfleischpflege Gel zieht seien Merkmale konsequent durch Widerholung durch und schafft den Wiedererkennungswert eines ansonsten recht trögen Themas: Maddin und Markenfarbe.
Instant recognition via landing page: Parodont gingival grooming gel repeats its brand marks consistently and achieves recognition for an otherwise rather uninspiring product.: Spokesperson Maddin and consistent use of brand paint.

How would you do the advertising for a gingival grooming gel?

  • You introduce the brand to a broader audience and raise funds with an appearance on the German TV version of Shark Tank called Lion’s Den.
  • With the funds and help from the investor’s influence, you hire a spokesperson who has made a career out of his appearance with a mouth like an open barn door and teeth of an upset donkey attacking: Welcome Maddin Schneider, a Hessian stand-up comedian who gets his audience laugh out loud with a move of his jaws.
  • With a local budget to introduce the brand, you best stick to the few memorable elements you’ve got for your communication and their repetitive distribution: your hilarious Hessian, hipster graphics all painted consistently in your brand paint.
  • You take it from there with a small, agile team

“6 feet under.” Your Sunday song.

Billie Eilish talks about singing with her brother and performs six feet under, ocean eyes & bellyache for NYLON.

Here is Stacey Anderson from Pitchfork with something to say about the latest album.


”Weissst Du noch als wir zum Kaffee die Zeitung lasen?” © David Byrnes, Daily Cartoons, The New Yorker
“Remember when we drank coffee with the paper?”

© Pat Byrnes, Daily Cartoons, The New Yorker