The new is but the old

The new is but the old by another name. Painting by artist Yale graduate, painter and professor Angela Fraleigh.
The new is but the old by another name. Painting by artist Yale graduate,
painter and professor Angela Fraleigh. (Source)

The best about the north

The best about the north
are our neo-nazis

This successful in-house advertising by Northern Germany’s broadcast company shows how dry humor copes with prejudice. The broadcast company asked their viewers to send in what they liked most about the north and co-produced the teasers. Viewer created content if you like. —Source

Authors: Detlev Buck, Thomas Vöcks
Production line: Carsten Schüler
Camera: Jan Kerhart
Post production: Lars Weise
Editorial staff: Matthias Fening, NDR Trailerredaktion Hamburg
Made with: HDCam —Source

Digital landscape

Murphy's Lawn ©John Atkinson
Cyber Cemetary ©John Atkinson
©John Atkinson, Wrong Hands | |

JWT, the world’s oldest ad agency considers its next creative move

Among other innovations, J. Walter Thompson invented the modern creative department.

Back in 1869, N.W. Ayer opened with $250 in Philadelphia as  the world’s first advertising agency with a commission system. Followed by James Walter Thompson, who in 1877 got started with magazine advertising and established the account executive as a position in advertising. In 1899 J. Walter Thompson Co. was the first agency wiht an office in Great Britain. JWT established structures such as the invention of the creative department—employing writers and artists creating advertising content for clients, replacing in-house departments. On November 26, the merger with digital agency Wundermann (with roots in direct-response) became public and that was that.

‚Grilled Cheesed’, eine Erfindung von JWT.
‘Grilled Cheese’ was invented by JWT.
Image source:

The agency invented the grilled cheese sandwich for Kraft. In the sixties they helped Ford market the Mustang.

Source: Adweek

The Rock of Gibraltar for Prudential was introduced in 1897 endures for the brand today. Solid as a rock, JWT was known for long-term agency- client relationship and turn-over in the creative dept.  With its focus on finances, creatives left the agency frequently. Even so, the  remarkable creative history was continued into most recent years even though creatives played a side role.

Read in full byAdweek staff