You can still have your pancakes at IHOb

©I2018 HOb Source Twitter @IHOB

©I2018 HOb Source Twitter @IHOB

For one, the recent announcment of IHOP renaming the family restaurant to IHOb, made me anxious, then curiosity set in. Many fellow Americans may have felt such sensation. Bummer, no more pancakes?

Fellow marketers may have picked up the news with a sigh of relief. Finally a logo redesign with purpose when so many logo redesigns have failed miserably not taking the people behavior into account who grew familiar with the logo for many years.

The good news, you can still have your pancakes with your favorite sirup and links as always.

On Monday it became known that the name change from IHOP to IHOb was but a sales promotion stunt and the name change would be temporary.

International House of Burgers

Again, aside from promoting the addition of burgers to IHOP’s menu, you can still have your pancakes. That’s the sugar coating on the disappointment marketers now feel, hoping for some sort of innovation or branding sensation instead of mere logo redesign.

Relief with a grain of salt.

Read in fullby Robert Klara



Then go to Netto‼︎

Skeptische bis aufgebrachte Erwachsene

Watch adults from being skeptical to growing upset in well casted
and observed German discounter ads.

Watch this friendly firm boy take on the role previously
played by a friendly determined girl.

Trading places

Jung von Matt/SAGA plays to the strength of the German discounters DNA with two further observations. With a difference to the acclaimed, admired predecessor, the roles were swapped. In the first ad the host family grows outraged from the girl who constantly invites herself to fresh and healthy meals (purchased at Netto). Up to the point when the son finally yells the words at her that became a favorite in social media. What comes next is the role exchange in the second ad. Mother and daughter swap roles. The girl remains cool calm collected while the mom goes berserk:

Aufgebrachte Erwachsene haben will

“Want have” – Adult throwing a temper tandrum.

friendly determined girl with granny


Clever girls who’s advance is to be noticed everywhere.
Markenfilm is the production company. Directed by Sam Holst.



“Maybe.” Your Sunday song.

KICKER the get up kids

the get up kids

After nearly 20 years of playing against their strengths, the Get Up Kids jump on the “adult emo” bandwagon and recapture the punk immediacy of their late-’90s heyday.

Read in fullby Ian Cohen



Blue Bloods’ cultivated conservatism instead of fascism

“The answer is: I don’t know.”

Tom Selleck as Frank Reagan aside from the beautiful Erin Reagan (Bridget Moynahan) und impeccable Danny Reagan (Donnie Wahlberg) in the noteworthy tv series Blue Bloods.
Source: Keywordsking


The TV series, which is pleasantly opposed to the current tendencies is under rated. It shows liberals how conservative blood flows through their veins. It shows poor folks that their values don’t differ, and it shows anti-establishment movements that establishment can be a good thing.