A glorious hosanna sung for the discounter’s introduction of their very own trend product
(by Serviceplan Campaign).
A nightly inner city march of the bio, regional, vegetarian/vegan
disciples, lead by German singer Nena, welcomes the visitor of the site.
Nena and her bio gang welcomes you when you visit the site in broad daylight. ©Penny.

Just in time for the beginning of the year, when many people make New Year’s resolutions to be more healthy, PENNY and Serviceplan are launching a campaign with the entertainer NENA for their own brand “Naturgut”. Under the motto “Organic Food for all”, the integrated campaign is intended to raise awareness of the topic of natural nutrition.