One Truth


One Love


One Will


One Destiny


One Life

The one doodle that cannot be undid. Possibly the most challenging requirement that has been placed upon society these days is to accept the nature of the fact that we have only one life to live. Call it business life, family life, second life, private life… Yet… One life is all you get.

As Kelly O’Brien mentioned four days ago on the Barbarian blog: Jay Zasa, our ECD posted earlier on the faux perception that we have “real” and “online” lives vs., well just having a life. HBR’s business blog, The Conversation, ( has a post exploring the topic further. Whole post is good stuff but I particularly liked the final 10 points that list why and how online experiences enrich our lives. Extremely satisying to see this dialogue in the business space. My favorite is #3:

“It’s time to start living in 21st century reality: a reality that is both on- and offline. Acknowledge online life as real, and the Internet’s transformative potential opens up:

  1. When you commit to being your real self online, you discover parts of yourself you never dared to share offline.
  2. When you visualize the real person you’re about to e-mail or tweet, you bring human qualities of attention and empathy to your online communications.
  3. When you take the idea of online presence literally, you can experience your online disembodiment as a journey into your mind rather than out of your body.
  4. When you treat your Facebook connections as real friends instead of “friends”, you stop worrying about how many you have and focus on how well you treat them.
  5. When you take your Flickr photos, YouTube videos and blog posts seriously as real art, you reclaim creative expression as your birthright.
  6. When you focus on creating real meaning with your time online, your online footprint makes a deeper impression.
  7. When you treat your online attention as a real resource, you invest your attention in the sites that reflect your values, helping those sites grow.
  8. When you spend your online time on what really matters to you, you experience your time online as an authentic reflection of your values.
  9. When you embrace online conversations as real, you imbue them with the power to change how you and others think and feel.
  10. When you talk honestly about the real joys and frustrations of the Internet, you can stop apologizing for your life online.


If this sounds like the kind of reality you want to live in, I’ve got great news: you can move in today. All it takes is the decision to treat your online existence seriously, honestly and attentively, and you will find that the Internet is RLT: Real Life Too.”



  • 10 reasons to stop apologizing for your online life
  • Stop apologizing for your online life