The city wide monster hunt was organised by Saatchi & Saatchi as a reflection of their DNA and includes an app to help track the eggs among the five boroughs.
It was downloaded 27,000 times and it generated 22,000 registered users, who “collected” 370,000 eggs. The eggs will be auctioned of by Sotheby’s on April 22 and online via Paddle8 to benefit Elephant Family and School in Studio.
Currently, Jeff Koons’ Egg leads the pack with a whopping bid of $350,000.
Curtis Kulig Diane von Furstenberg easter egg hunt Jeff Koons Nathan Sawaya and Zaha Hadid NYC monster hunt Saatchi & Saatchi Zander Taketomo