Nice play on word-of-mouth for this gingival grooming gel.
How would you do the advertising for a gingival grooming gel?
You introduce the brand to a broader audience and raise funds with an appearance on the German TV version of Shark Tank called Lion’s Den.
With the funds and help from the investor’s influence, you hire a spokesperson who has made a career out of his appearance with a mouth like an open barn door and teeth of an upset donkey attacking: Welcome Maddin Schneider, a Hessian stand-up comedian who gets his audience laugh out loud with a move of his jaws.
With a local budget to introduce the brand, you best stick to the few memorable elements you’ve got for your communication and their repetitive distribution: your hilarious Hessian, hipster graphics all painted consistently in your brand paint.