A word to the wary copywriter

Print ad promoting the use of insurance professionals from The American College of CLU & ChFC. The add appeared in Time Magazine in August 1987. Illustration: Edward Gorey.

Where this came from it said:

“Often, Edward Gorey’s illustrations for advertisements have little or no direct relationship to the product they promote, and require a leap of the imagination to make the connection. This disjointed ad has a layout that is visually confusing and leads one to surmise that the art director was simply a fan of Mr. Gorey’s work and wanted to get him to do an illustration. The drawing itself, when freed from the constraints of encroaching type, appears to be a typical evening of two people playing cards with a cat resting at their feet. The enormous fan, along with the tag line, “Thomas trusted his mother ,but he always cut the cards” provides the humor to the scene.”


Frankly, I couldn’t agree less.

20 second tvc. Determination does it.

Adam & Eve /DDB
Short and sweet,

“Lover”. Your Sunday song.

Taylor Swift ~ Lover 
Miley Cyrus ~ Slide Away

The clean interface. What it is good for.

ligne claire
Daryll Doyle who brought SVG sanitation to wordpress with his Safe SVG plugin also represents himself with an aesthetically pleasing website.

Now that people shopping for food supplies insist on getting to know where their food comes from. How and where the dairy farmer raises her cattle… Why should it be any different with your investement in digital supplies? Before people buy milk they want to know exactly how and where the cows are brought up and what happens with their calves needed for the mother cow to produce milk for.

Clean really means ethnically clean

More recently, I spend considerable time into researching the whereabouts of developers who’s themes, plugins, code snippets I intend to use, just like any company looks into the hidden agenda of employees they intend to hire.

What it is good for?

Your customers have gotten really good at diminishing attention span. You respond with stripping out unneeded information and replace your digital assets with leaner code from new found trusted developers and make life easier on your customers.

You strip your design from anything that’s not absolutely neccessary.

Understanding minimalism

The currently very popular tendency toward minimalism, albeit it’s term may widely be understood as an aesthetical one, you’re better off understanding minimalism for its ethical reasons. To take on your user facing responsibility to be responsive toward the epidemic spread of diminishing attention span and increasing disorientation with information overload, and help with orientation by tossing out any possible means of distraction or deceptiveness and be it users love for it.

Just like consumers can stop buying unethical food and household supplies, you can stop yourself from using tools from unethical development sources.