Mary Ann Sainsbury, who co-founded U.K. grocer Sainsbury’s with her husband, is a key character in the brand’s Christmas ad.David Griner
Poor unbearable guy, starring in this year’s Christmas ad for John Lewis & Waitrose alongside Ava (Rugby Dailly, aged 10, from Glasgow). Could you smell the snow two days ago? ‘Cause I could and when I was Ava’s age I made snowflakes melt on my tongue just like she and Edgar do in the opening scenes…
Beatballaballa.com is an audience based structure and workplace for Munich garage bands including their friends and followers to establish and publish a vinyl sampler endowed by Alfred Steinau. It is curated by the bands and their friends and followers in a truly DIY fashion.
37 years after „Reifenwechsel leicht gemacht” (changing tires made easy), a punk/new wave sampler dealt with as legendary, its successor forms up with the help of joyous Munich folks.
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What appears as if these two ladies were mocking other ladies with an obvious botox facelift turns out that two ladies are surprised and delighted to see their favorite tea in a new all-blue package.
Why do creatives and marketing executives shy away from making it easy on consumers to learn the brand name and reach for its product? Don’t they want people to learn their brand name and make it easy for them to reach for the product?
It won’t need to be at the disadvantage of the narrative. Not even the plot. -Or- Sit tight now, forget the plot in favor of learning the brand name and product.