Getting to know baby boomers
Vol. III Woodstock
New classic advertising
BMW logo, just what you thought it was
That’s right, the logo is a spinning wheel cap which looks its best on the car itself. And yes it also resembles an aircraft propeller. After all the bread and butter client of the Munich aircraft engine manufacturer called Rapp was the German Luftwaffe, from which Bavarian Motor Works evolved to work on engines for motorcycles, cars, and ships.
The reason for the new design was to display the company’s Bavarian heritage; the Bavarian flag also features a chequered white and blue pattern, and at the time of BMW’s formation there was a popular movement for Bavarian independence from Germany.Jim McCauley
The new colossus
“Give me your tired, your poor,Emma Lazarus
Your huddled masses yearning to breathe free,
The wretched refuse of your teeming shore.
Send these, the homeless, tempest-tost to me,
I lift my lamp beside the golden door!”