Story telling eats news coverage and promotion for breakfast

Narratives and emotions
in advertising and news reporting

It hasn't been long when Germans were familiar and contented with (now awkward seeming) lecture like, factual, high and dry reports of newscasts by a trusted anchorman such as their beloved Karlheinz Köpcke.

It hasn’t been long since Germans were familiar and contented with (now awkward seeming) lecture like, factual, high and dry reports of newscasts by a trusted anchorman such as their beloved Karlheinz Köpcke.

Entertainment has become a more addictive motivation then the need to stay informed with newscasts viewers in Europe. The change in German viewers behavior occured right after the rather static staged lecture of the most popular newscast called Tagesschau by the long time favorite anchor man Karlheinz Köpcke. The standard Tagesschau turned into a Tagesshow following American showmanship.

Advertising also meets the tendency to narrative and product information has turned into a fairytale hour for the entire family.

Q
When does narrative become a more of Interfering factor than being of good use?
A
If another level need to be introduced to tell the story of no relevance to the product or product use.

 

Tales help with creating emotions, and with the twindling attention span of viewers, it is only fair to tell stories in advertising and news reports. This takes practice not to put a burden on product binding or factual news reports through additional unrelated layers. It also takes practice not to let emotions slip into fascism. Nazi Germany was built on emotions

Start ups are quick to claiming the omission of service providers to their focus.

Scout Lab co founders Willow Hill (L.) and Kaitlyn Barclay Samantha Bloom

Scout Lab co-founders Willow Hill (L.) and Kaitlyn Barclay Samantha Bloom

New York’s Scout Lab brings product inspired strategies to purpose driven marketing explains Adweeks’s Marty Swan. Because that’s what we shoud all be concentrating on, to tell a product inspired story that puts the recipient in a good mood.

Tell stories the way David Ogilvy told them. Source: ReferralsCandy.

Tell stories the way David Ogilvy told them. Source: ReferralsCandy.

 

 

Milka chocolate shows off advantages of flat design

 

 

“I Like The Way This Is Going.” Your Sunday song.

“I Like The Way This Is Going.” | Eels

Read in full byStephen M. Deusner

 

 

The US Space Force logos you heard of in the news

The logos the Trump campaign is offering the Space Force

Quelle: arstechnica.com

The decision over the logos for Space Force, the sixth branch of the military may well be left up to donors to President Trump’s political action committee. Source

Source: arstechnica.com

Source

 

 

More attention
to less (things)

It was and still is an excellent idea by Donald Trump, to follow suit on much of what came with the post digital era. Do first, apologise later. Resort to hackathons for all public affaires. Don’t copy steal. And our President is doing just that, he disrupts otherwise talked to death major projects of politics, business and society.

The idea is to be the first nation in space with an army post, to assert dominance over space and invigorate vibrant trade with aliens (just kidding), to make the army more attractive and relevant for new generations. The regenerative forces of great disruptors, Elon Musk, Trump and Nasa (an institution rather than a disruptor) re-introduce an excitement over the future.


Advert

 

 

Captain America

We have no briefing, no tender documents or procedures, but couldn’t resist the temptation to point at bearing elements and leverage those both familiar and well known to people around the word:

  • World famous, familiar symbol of the U.S. Army, the star with the five petals or even Captain America’s shield.
  • Space Force, spelled out not iconised (you’ll hear more about it than actually get to see it).
  • Nasa, space exploration, science, research and development not warfare.

Flat design and the identification of the familiar, bearing, thematical elements will help strengthen the sixth branch of the military. As a starting point, here’s an ad hoc graphic design to help you get your hands around it, it will need further refinement and reduction however.

Erst einmal die offensichtlichen Elemente zusammen führen

Get the obvious elements on paper first…

What do you need NASA for? Toss their logo but use their typeface or a similar one. We’ll get to the NASA space helmet next in place of the space shuttle you see on some of the art work.

Auf das notwendigste konzentrieren.

…and focus only on what is necessary.

The space helmet is more appropriate and more sensible than a couple of Disney space stars Or imply space spheres with a swosh. Why. Human kind is wearing the space suit ad helmet. A military service man or woman is right in it.

Integrierte Logotype

Integrated logo-type

Noch unausgereift aber in Farbe. Space Force Logo Vorschlag von lesss.co, München.

Not ready yet but in color.

Sources: Found space helmet rendering on Etsy | Typeface: Nasalization free font by Ray Larable.