Nice website too:
“Sunset Canyon”. Your Sunday song.
Doyle Dane Bernbach emphasize core values with their redesign
Everybody wants to go back
Doyle Dane Bernbach was founded in 1949 and is part of the Omnicom Group (NYSE) consisting of more than 200 offices in over 90 countries with its flagship office in Manhattan.
More product narrative. No more storytelling.
This isn’t about storytellingMartin Weigel
in advertising. I fucking hate the lazy, self-regarding industry rhetoric aboutstorytelling. I fucking hate all that waffle about storytellers andtheir caves and campfires, the invocation of unnamed ‘ ancient storytellers’, and being told that to arouse emotions and changeadvertising ‘must’ tell stories. A gorilla limbers up behaviours and startsplaying drums. Colouredballs roll down a hill. A man tells us we couldsmell like him. Gerbils are shot out of a cannon. A fat kid runs downan empty road. A puppy steals a toilet roll. A bronzed man walks downa beach in Speedos. Martians laugh at humans. A man hurtles through theair in a wing suit. Things get distorted when seen through a bottle. A meerkat talks to camera. Young people gather on a hill and sing. Sofas, kitchens, and carpets are offered at low, low prices. An offermust end. If you think that any of this is a story, you need to think, as Andy Nairn has suggested, very long and very hard about the basicingredients of a good yarn, before telling the world that we spin themfor a living. No, this isn’t about fucking storytelling in advertising. It’s about something much more important.
Strategy needs good words
Babyboomer’s best music for on the road is brought to you by Citroën
An uplifting, rather well-done signature campaign, connects the dots: tradition, fashionable hipsters, hitchhikers, common people, Fahrvergnügen, sportsmanship and great music for on the road.