In need of advice
LEARNING TO UNDERSTAND MILLENNIALS
Illustration: Lila Ash, Daily Humor, The New Yorker
The campaign opener since it is W+K London‘s turn to work for Nike owned Converse, supports the London scene’s start-ups visibility.
Germany’s Rewe grocery chain begann to use a Start-Up tag to spark grocery shoppers attention to products by young founders. That’s a spur on access and it nicely contributes to get much needed self-actualization going.
Kärcher, Germany’s house and garden appliance with a WOM reputation any competitor can only dream of
When German folks want to get something really clean, they say they want it to be “kärcher” instead of “clean”.
That is as good as a household brand reputation gets.
Alas, the most favorable you can say about their advertising would have to be: “It’s getting there.”