Around this time of the year, Munich locals are in a reoccurringstate of great excitement when everyone does what everyone else does and switch from casual clothes into October Fest clothes. Easylife, a local weight loss & wellness help company uses the given attention to demonstrate their brand promise.
Before state shown in casual wear.
After state displayed in festive wear.
Even smaller business ventures than Easylife may want to place their bets on inexpensive, strictly local media (Neuhauser Werbespiegel) to profit from the attention raised in the context of locally occuring events (Oktoberfest, state fairs, holidays, what have you…).
Rethink Canada came up with the idea for world-famous Heinz Ketchup, which has been America’s Favorite Ketchup for generations, to place its product on the shelves of Canadian supermarkets with a seemingly displaced label.
Heinz Ketchup is not just famous for its rich tomato ketchup, it is also famous to bring entertainment to the dining table since you can’t ever get a hint of rich tomato ketchup out of the bottle or you spill its content all over the place. Either way, quite something for the entire family.
Canadians only will get to know if the perfect pouring angle actually works.