The clean interface. What it is good for.

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Daryll Doyle who brought SVG sanitation to wordpress with his Safe SVG plugin also represents himself with an aesthetically pleasing website.

Now that people shopping for food supplies insist on getting to know where their food comes from. How and where the dairy farmer raises her cattle… Why should it be any different with your investement in digital supplies? Before people buy milk they want to know exactly how and where the cows are brought up and what happens with their calves needed for the mother cow to produce milk for.

Clean really means ethnically clean

More recently, I spend considerable time into researching the whereabouts of developers who’s themes, plugins, code snippets I intend to use, just like any company looks into the hidden agenda of employees they intend to hire.

What it is good for?

Your customers have gotten really good at diminishing attention span. You respond with stripping out unneeded information and replace your digital assets with leaner code from new found trusted developers and make life easier on your customers.

You strip your design from anything that’s not absolutely neccessary.

Understanding minimalism

The currently very popular tendency toward minimalism, albeit it’s term may widely be understood as an aesthetical one, you’re better off understanding minimalism for its ethical reasons. To take on your user facing responsibility to be responsive toward the epidemic spread of diminishing attention span and increasing disorientation with information overload, and help with orientation by tossing out any possible means of distraction or deceptiveness and be it users love for it.

Just like consumers can stop buying unethical food and household supplies, you can stop yourself from using tools from unethical development sources.

New classic advertising

Est. 2009

BMW logo, just what you thought it was

The 1942 image that sealed the deal
The 1942 image that sealed the deal

That’s right, the logo is a spinning wheel cap which looks its best on the car itself. And yes it also resembles an aircraft propeller. After all the bread and butter client of the Munich aircraft engine manufacturer called Rapp was the German Luftwaffe, from which Bavarian Motor Works evolved to work on engines for motorcycles, cars, and ships.

From Rapp Motor Company to Bavarian Motor Works after that the mark didn’t change much

The reason for the new design was to display the company’s Bavarian heritage; the Bavarian flag also features a chequered white and blue pattern, and at the time of BMW’s formation there was a popular movement for Bavarian independence from Germany.

Jim McCauley