Welcome back Maisie Williams (Arya Stark) in this Audi ad

72andSunny Amsterdam for Audi

Sure enough, that is Maisie Williams singing ‘Let it go‛ from Disney’s ‘Frozen’. And it’s not so much that she has grown (in size) as it is that the audience has grown older.

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Arya Stark and Sandor Clegane in Game of Thrones

Job interview with Adrian Monk

Monk TV Series ad
Monk TV Series ad

Interviewee: How about the work hours?

Interviewer: 9 am.

Interviewee: For how long?

Interviewer: Until one of us dies.

What is motorcycling

Magic hour Harley-Droga5

While personal liberation certainly isn’t a new theme for Harley-Davidson advertising,
Droga5 brings a new level of surreal artistry to the theme.

While a detached voice pleads a rider to return to the digital matrix of complacency
Droga5 saves you from negativity in the final 10 seconds of this Harley Davidson ad.

Mitch Reamesreview honors Droga5’s new work for their Harley Davidson account. The direction advertising has taken with its storytelling and emotionalizing has made a u-turn from supporting sales.

Jägermeister’s product design for Cold Brew is aimed at dissolving into behavior

Product Design
Jägermeister Cold Brew

The wished-for behavior1 is to change society’s associations with the iconic licorice-flavored amaro. It sure doesn’t hurt sales to be celebrated at frat parties on college campuses across the country. From Jäger-bombs to shots, the liquor is arguably less known for its complex flavor profile than it is for its party vibes2.

The world-famous herbal liqueur Jägermeister continued the innovation strategy with Jägermeister Cold Brew Coffee and started with its  introduction in USA, UK and Duty Free. The world’s most successful premium liqueur with its 56 herbs, blossoms, roots and fruits is slowly and masterfully composed to perfection with cold brewed Arabica coffee and a hint of cocoa3.

So there, when the party vibes dissolve into a full-blown hang-over the very same brand awaits you the next day with its antidote Cold Brew Coffee in a beautiful hip bottle designed by German Studio Oeding in Hamburg.

What a treat for your gentrified Hipster surroundings.

  1. Behavioral Design []
  2. Sammy Nickalls []
  3. Studio Oeding []

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